Data is the foundation of all direct marketing. Whilst no data list is ever totally perfect and up to date, using a fresh, high quality, profiled database with named contacts brings dramatic improvements to the performance of any Direct Marketing campaign. Research by the DMA suggests that B2B data goes out of date at around 30% per year, so if your customer database is only a couple of years old, 60% of it is likely to be out of date. That means that two thirds of your marketing budget could be going to waste. This is why we think it’s vital to employ effective database marketing to ensure you make the most of your efforts.
Effective data management
We are able build high performance customer databases for our clients, using the phone to research and profile data. This can be done from scratch or building on existing information you already have.
We can:
•Update and correct data in your marketing databases
•Ask profiling questions to allow segmentation
•Add details of hard to find decision makers
•Capture opt-in email addresses
Give us your old marketing databases or ask us to source basic data and we will turn it into the foundation stone you need for your marketing activities.
 Telemarketing and Telesales Training
Telemarketing and Telesales Training The most successful telemarketing people ask the right questions, understand the answers and use that information appropriately to close business or make appointments. They are confident, professional and really stand out as ambassadors of your business.  more |
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