No Voicemail, Missed Opportunity?
15/01/10
Leave a voicemail? Don’t leave a voicemail? This is a question that sellers are passionate about. Many suggest not, but isn’t that a missed opportunity?
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How telemarketing can work for you
13/01/10
Telemarketing suffers from a poor reputation in the media and even within the direct marketing industry. But business-to-business outbound telemarketing is a highly effective route to market, says Dean Faulkner of Isogon Marketing..
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Businesses urged to avoid 'tradition' when using telemarketing
23/04/09
Growing businesses that use telemarketing to reach consumers have been urged by an expert to avoid traditional ways of using the channel.
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Lead generation impacts revenue growth amid recession fears
24/04/09
Amid bleak speculation and talk of recession looming on the horizon, industry watchdogs show glimmers of hope from intensive demand generation campaigns as corporations boost their efforts to win business.
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List management 'among the top telesales tips for 2009'
03/04/09
Creating quality marketing campaigns in any format is often a difficult task, but it seems issues that were top telesales tips in 2008 are set to remain as important in the next 12 months.
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Isogon Launches New Sports Marketing Division
30/03/09
The Woking based Isogon Marketing Group is pleased to formally announce the launch of its new sports marketing division – IML Sports Marketing. The new division which has been run under the main Isogon banner for the last couple of years has been launched under its own brand from the start of 2009.
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Business Generation in an Uncertain Climate
30/03/09
A recent survey of the Fortune 500 companies found that organisations outsourcing outbound calls showed the largest earnings per share and higher growth rate as well as a higher average annual 10-year return to investors when compared even to in-house Telemarketing. Whilst growth may not be the highest priority for you in the current climate, new business development and acquisition certainly must continue.
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Help and advice with Telemarketing
01/09/08
Telemarketing has numerous business benefits. It’s a great way of building prospect lists, increasing customer loyalty and winning sales and can be used successfully whether you are a large scale organisation or a small business with limited resources. Indeed, when telemarketing is employed correctly, it can deliver sales conversion rates much higher than the response rates typically achieved by direct mail.
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