Isogon Marketing is regularly achieving a 9 or 10% success rate for its call centre’s lead generation work and this is responsible for it’s recent expansion and new members of staff.
This figure surpasses the Direct Marketing Association’s 6 – 7% rate that is deemed to signify a successful campaign.
Over the last six months Isogon Marketing has doubled the size of its call centre and appointed operations manager George Osborn as part of its customer service strategy.
Isogon Marketing is retaining its existing clients and also taking on new business, the reason behind this is the successes Isogon Marketing is now racking up, including proven results such as:
- A video conferencing manufacture. Isogon Marketing has contributed to a 20% increase in its pipeline business in the UK.
- A business consultancy. Isogon Marketing is finding five or six new business meetings each week, leading to an increase in the firm’s revenue.
- IT support company. Isogon Marketing’s telemarketing work has lead to eight new IT maintenance contracts.
Dean Faulkner, director, said: “Our unique and proven systems and structured operational support, plus an excellent team, has enabled us to reach this success rate for our outbound call centre work. With measurable results we are the direct marketing company to turn to.”
