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Outbound Telemarketing Services
Isogon Marketing the Telemarketing Specialists |
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Effective telemarketing
Telemarketing Not Just about New Business
Telemarketing can be an "extremely effective" tool for businesses looking to retain their customers, according to a marketing expert.
Mark Swanson, director of business development for global telemarketing provider Tele Resources, has stated that using the channel for retention has become common due to its cost effectiveness and high response rate.
Swanson added that telemarketing is also ideal for those offering membership services, as trained personnel can convince consumers on the benefits of an up-sell or even offering a cheaper package to those wanting to leave such a scheme.
He wrote: "No other form of direct marketing can offer this flexibility, which is why membership groups heavily utilise telemarketing services for their membership retention campaigns."
Need help with your telemarketing, give us a call on 01276 856275
www.outboundtelemarketingservice.co.uk
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