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Outbound Telemarketing Services
Isogon Marketing the Telemarketing Specialists |
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Outsource Telemarketing
Outsource Telemarketing to increase your company’s growth.
Many marketers and sales managers have been put off telemarketing with a bad experience of an agency or in-housed managed campaign. The fear of negative press or falling foul of an ever-growing regulatory framework has also made some companies reluctant to utilise telemarketing.
A recent survey of Fortune 1000 companies shows that companies outsourcing outbound calls have the largest earnings per share, a higher growth rate and a higher average annual 10-year return on investment when compared to inbound or those using a combination of centres.
Telemarketing can help any business improve service levels and market share, reduce costs and boost revenues as well as instil loyalty.
This is demonstrated by the fact that all 44 industries represented in this study benefited from the use of telemarketing, whether it was performed in-house or externally.
Even the most averse organisation uses the telephone as a key part of its sales process; it probably just doesn’t do it in a structured or effective manner. How many businesses task the sales teams with setting their own appointments? The UK is full of sales people reluctantly working the phones without a proper CRM system and without any data management strategy.
However, a carefully planned and structured telemarketing campaign that identifies target audiences, uses clear and tailored messaging supported by proven systems, processes and people can be highly rewarding. It also frees up sales teams from the phone to focus on their core strengths of closing deals for the company.
Dean Faulkner, director at Isogon Marketing, said: “B2B Telemarketing with focused messages delivered in a professional manner, backed by excellent management processes and genuine two-way communication between client and agency is a very potent tool in the sales armoury of every UK business.”
For more information please telephone Isogon Marketing on: 01276 856275
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