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Business Generation in an Uncertain Climate |
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Harvard Business School - This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.
A recent survey of the Fortune 500 companies found that organisations outsourcing outbound calls showed the largest earnings per share and higher growth rate as well as a higher average annual 10-year return to investors when compared even to in-house Telemarketing. Whilst growth may not be the highest priority for you in the current climate, new business development and acquisition certainly must continue. To that end, a number of our clients are realigning and re-thinking their marketing approach in terms of both current and new clients. We are undertaking projects for these clients in the following areas with a view to giving them a strong base from which to obtain new business opportunities in 2009 – · To re-establish contact with "dormant clients". · Cleansing of Current Prospect Data and the building of additional profiling information. · Sourcing and building New Prospect Lists in new business areas - that is areas of business new to that particular client. · Producing cost effective direct marketing and telemarketing programs to uncover new business opportunities and build new relationships. We are a Woking based Business to Business Telemarketing Company managing consistently successful business development programmes both nationally and internationally. Our services include – · Telemarketing – Lead Generation, Appointment Setting, Event & Seminar Support · Data Ownership & Broking · Email Broadcast Facilities · Telemarketing & Telesales Training Talk to us about how we can help build and maintain business pipeline for you and your sales team in these challenging times. Contact us on – 01276 856275 or email dean@isogon-marketing.co.uk
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