Dean Faulkner, MD of the Isogon Marketing Group, said last year that high levels of list management are key to the successful use of telemarketing.
Now, Isogon who specialises in the industry, has reaffirmed the comments in its predictions for 2009, adding that it could be particularly useful to survive the current credit crunch.
Faulkner said, "In the current economic downturn it is inevitable that operations will be asked to deliver more for less."
According to the company, the introduction of customer profiling into marketing practices could help this, as it gives growing businesses the chance to actively encourage clients to buy products or services. "This detailed work can definitely deliver returns for organisations deriving income from cross or up-selling during inbound calls or doing outbound telesales," it suggested.
Other issues highlighted by Isogon as potential areas of note for 2009 include efforts to improve efficiency by giving staff a unified system to work from and an increase in strategies encouraging consumers to make contact themselves. The firm claimed such a move would "free" employees to "only speak to the customers whom they are genuinely adding value to".
However, while Isogon outlined several ways for businesses to improve their telemarketing, it also suggested the potential benefits of combining the channel with other forms of communication that are growing in popularity with a number of consumers.
So it appears that, as the financial climate continues to take its toll on a number of businesses both in the UK and across the world, telemarketing trends which were popular across last year are set to remain important throughout this one.
However, it also seems clearer than ever that integration could be the key to using it to its full potential.
