Amid bleak speculation and talk of recession looming on the horizon, industry watchdogs show glimmers of hope from intensive demand generation campaigns as corporations boost their efforts to win business.
This is particularly apparent in the pharmaceutical and IT industries in the UK and abroad. Big companies are reaping the benefits from previous demand generation campaigns; money well spent in the eyes of many.
Successful leads translate into big business, knowledge that firmly entrenches the place of telemarketing alongside other business critical elements of profitable and sustainable interplay.
In an emergency, pick up the phone. Do not dial 999: dial the contacts and get marketing.
