Increase lead generation
26/01/08
Problem – Increase lead generation, re-enforce techniques and boost confidence Solution – Isogon Marketing Training Package VCS TIMELESS is a retail software vendor who supplies software and professional services to the speciality retail sector. VCS TIMELESS is an international operator with locations across Europe. , Their software solutions extend from head office to store.
They have a multi-channel approach to their marketing function, comprising industry exhibitions, publications, internet & SEO, direct marketing and so on. Their UK marketing department had utilised one of their members to undertake Telemarketing on a part time basis. The aim of this was to increase their presence in the UK, detect future projects, book appointments for the sales team and generally promote the VCS TIMELESS offering.
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Successful Lead Generation
22/01/08
Isogon Marketing is regularly achieving a 9 or 10% success rate for its call centre’s lead generation work and this is responsible for it’s recent expansion and new members of staff. This figure surpasses the Direct Marketing Association’s 6 – 7% rate that is deemed to signify a successful campaign.
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Outsource Telemarketing
15/01/08
Outsource Telemarketing to increase your company’s growth. Many marketers and sales managers have been put off telemarketing with a bad experience of an agency or in-housed managed campaign. The fear of negative press or falling foul of an ever-growing regulatory framework has also made some companies reluctant to utilise telemarketing.
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e-Solutions - Case Study
04/01/08
e-Solutions needed a telemarketing agency that could generate introductions for a complex product. As a specialized email security company we needed a company with a flexible approach that could develop the message in different ways depending on the potential client's area of interest. Traditionally we had focused on the financial services marketplace and we wanted expand our offering to three other sectors to establish which had the best opportunities. The sophisticated nature of the products means that it is necessary to sell as an integrated solution and usually in a face-to-face environment so we needed to partner with a company who were able to arrange high-level meetings with corporate level decision makers.
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